Why We Actually Started This
I spent years working in corporate finance, and the disconnect always bothered me. We'd spend weeks on quarterly forecasts for businesses, but when friends asked for money advice, the answer was always "just budget better." That seemed absurdly inadequate.
So in 2021, I started taking on clients one-on-one. Just sitting down with people and mapping out their actual financial lives. Not theoretical scenarios from textbooks, but real situations. Single parents juggling childcare costs. Couples trying to buy their first home while paying off student debt. Small business owners with irregular income.
By mid-2023, word had spread enough that I brought on a small team. Now we work with families across Queensland and beyond, helping them think through financial decisions that actually matter for their futures.



